As I always say, SEO is a field of changes. Nothing is permanent in this field. May be one technique which is working today for a great SEO boost becomes a cause of penalty for your website in future. There are thousands of examples to prove this fact. Today, am going to discuss some common SEO mistakes you should always try to ignore.
Common SEO Mistakes Which are Killing your SEO Campaign
Poorly Written Duplicate Content
First and most common SEO mistake made by webmasters is content which is poorly written and copied from some other sources. This is not only most common SEO mistake but, the bad news is that search engines are highly sensible for duplicate content.
If you are writing duplicate content for your website and applying all other great SEO techniques for ranking at a higher position in SERP, am sorry to say but, you will never achieve a reputation for your website.
Always write clean, easy to understand and most importantly unique content for your audience. Believe me, you don’t even need to apply very hard and fast SEO rules for your website if you are providing unique and fresh content to the search engines.
Working for Search Engines Not for Audience
Another common SEO mistake that most of us are doing these days is, we are concentrating more on search engines and ignoring our readers. I know that it is very important to apply all tips and tricks on our website according to guidelines of search engines but, we should always remember that we are working for our customers not to satisfy search engines.
Search engines always provide some guidelines for website owners and they also update their guidelines so end users can deliver with best results in SERP. Every webmaster should follow these guidelines but, at some time give more priority to audiences not to search engine crawlers.
Ignoring the Google Services
I know search engine is not a synonym for Google or vice versa but, we can’t ignore that Google is one of the best and mostly used search engine these days and hopefully always will remain same. Another common SEO mistake made by webmasters is ignoring the Google services and products.
Today, Google is providing many services for webmasters. All these services are specially designed by Google which not only helpful for website owners but also helping Google for tracking millions of websites and providing better results to internet users.
I always recommend webmasters to use all these services for their website and best thing is that most these services are free to use.
Here are some most important Google services you should always use for your website.
Ignoring the Power of Social Media
Today, internet is full with social media websites and users just love to use these social media websites. You can take your own example that how much you love social media. I hope you love it like I love to use social media. Everyone have social media icons on their mobile phones and they update their status regularly.
All these social media websites were designed for users so they can stay connect with their friends and family over Internet. But today the definition of social media is totally changed as social media these days providing a great platform to get involved with our audience.
Ignoring this power of social media is one another from common SEO mistakes we should ignore from now. If you are a website owner then it is always suggested to create your profile on each and every possible social media and use that social media platform to interact with your target audience.
Work More on Multimedia Content
It is human nature that we love multimedia content like pictures, videos and other media. Try to put more multimedia stuff to your website. There are many websites over internet which are perfect example to prove that internet users love to see multimedia content like for videos we have YouTube and for pictures we have Pinterest examples.
There are still many webmasters which ignore the power of multimedia and working for same boring test based content for their websites. Today, search engines are smart enough to know that internet users love to navigate websites with multimedia content so they provide more priority to websites which involve any type of multimedia with traditional test based content.
Back Links are Important
SEO is not all about creating backlinks for websites but, we also can’t ignore the factor that the backlinks are one from most important motives behind starting an SEO campaign. These backlinks are just like collecting more and more votes for your website. All these votes act as the main factor for deciding a website’s position on SERP pages.
Having backlinks for your website is good but, paying more attention on collecting more and more poor quality backlinks is another common SEO mistake made by SEO guys these days.
It is always suggested by search engines to work hard on collecting quality backlinks from websites which belongs to your niche. For example, if you are running a health website then try to earn backlinks from successful health based websites.
Don’t Only Focus on Your Targeted Keywords
Whenever we design a website or plan an SEO campaign for a website, our first most and obvious aim is ranking for some predefined keywords. A common mistake we made is, we start focusing too hard on our target keywords that search engines start considering us black hat SEO analyst.
It is always suggested not to use the same keywords every time if you are promoting your website using various SEO techniques. Keyword variation is very important. Try using different but related keywords for every submission work. This way you can secure your website for any possibility of penalty from search engine crawlers.
Promoting only website link everywhere
Any SEO campaign is designed to aware internet users about a website and attracting more and more visitors to that website. One of the common SEO mistake we make in our SEO campaigns is, promoting only and only website link everywhere and proving our self as black hat SEO analyst.
If you are running a SEO program for your own website or for some another’s website, try not to use only website link every time. Rather best practice is to promote the various already cashed high quality backlinks for your website.
Promoting these backlinks will not only help you earn more quality links but, it will also protect your website from direct promotions. One most important point to remember is that, promote backlinks which you have earned from highly ranked websites.